1475: The first coffee shop opens in Constantinople.
1654: The first coffee shop opens in Italy.
1822: The prototype of the first espresso machine is created in France.
1937: Salvador López Martínez started toasting and grinding coffee in Morelia.
1938: Nescafé instant coffee is invented.
2007. The first Starbucks opens in Morelia. It’s also the first in Michoacán.
More than 80 Starbucks dot the landscape of Mexico City. Almost 20 do business in Guadalajara, and seven in Puebla. And all within the last five years.
It’s not as if Morelianos had been doing without fine coffee up until now. For the past seventy years, Café Europa has been doing a land office business in the bean, and it’s still the leader in this town’s café society. In addition to the mother house on Bartolomé de las Casas No. 97, fourteen branches do a brisk business. In 1994, Lilian’s Coffees (“Where coffee roasting is an art”) set up shop in Morelia and now has franchises in every state in Mexico. Puebla-based The Italian Coffee Company added Morelia a few years back to its stable of more than three hundred Mexican franchises.
Will yet another coffee shop make it in Morelia? I think the answer is a resounding yes. I know I’ll go to the new Starbucks to see and to be seen, to pick up some coffee accouterments, and for a good iced tea.