Every Mexico-themed blog was talking about it last week. I was about to blog about Mi blog es tu blog‘s post about the Absolut Vodka ad, which revealed a 19th C. map of Mexico, but life distracted me. 224 other people commented.
By Friday, Absolut Vodka was wringing its hands in abject apology, promising sensitivity the next time around, yielding some 2664 comments. By Sunday, Absolut Vodka issued a sincere and genuine apology (What, the earlier one wasn’t enough?), saying it had withdrawn the advertisement, generating some 1452 comments so far.
Absolut Vodka is known for provocative and creative advertising. What’s the big deal? Why do so many people have to get their knickers in a twist over a simple and clever ad?